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Privacy Policy

This Privacy Policy (“Policy”) is effective as of: February 1, 2024

At Resolution Eyecare, we’re focused on helping you see things a little more clearly. And we believe that you have a right to know what information We collect from you. So we’ve created this Privacy Policy (“Policy”) to let you know what to expect when you interact with Resolution Eyecare Tech Ridge, PLLC; Resolution Eyecare Round Rock, PLLC; and J&W Vision Associates, PLLC., which collectively does business as Resolution Eyecare (“Resolution Eyecare,” “We,” “Us,” or “Our”), and any of Our affiliates, to which We may provide certain administrative or management services (“Affiliates”). This Policy applies to your use of Our office locations; any of Our websites, website features, and mobile applications (each, an “App”).

Collectively the office locations, Our website(s), Our Affiliates that display or contain a link to this Privacy Policy, are referred to in this Privacy Policy as the “Services”.

Our use of any individually identifiable health information you provide is subject to the requirements of the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). In addition to this Privacy Policy, our Notice of Privacy Practices will apply to such information.

This Privacy Policy does not apply to information collected or received through other means, use and sharing of anonymous or de-identified data, or information collected by third party websites (“Third Party Services”), such as Facebook, Twitter, Pinterest, Instagram, Snapchat, and Google+, that We do not own or control, even if you access them through Our Services. We encourage you to carefully review the privacy policies of any Third Party Services you access so that you know how they will collect, use, and share your information.

Finally, some of the licensed optometrists and ophthalmologists (“Eye Doctors”) who perform medical services at Our locations are independent businessmen and women with their own practices (“Independent Practices”). This Privacy Policy does not apply to Independent Practices or to websites or mobile apps they operate. Please review the Independent Practices’ privacy notices for information on how they use customer information.

From time to time, We may clarify, revise, or update this Policy. This may include making changes to the way We collect, maintain, and store information. If We make any changes to this Policy, We will revise the date at the top of the Policy. Changes to this Policy will become effective once they are posted.

1. What Information Resolution Eyecare Collects

We collect different types of information for Our business purposes from the following sources:

Information you provide us. We collect information that you provide to Us through the Services and other communications. We may also collect information from entities you have requested or authorized to provide information to Us in connection with Our Services. For example:

  • When you create an account with Us, you provide your first and last name, email address, phone number, and date of birth. To the extent the information you provide is related to your health care status, including the provision of or payment for health care services, such information will be considered Protected Health Information and covered by Our Notice of Privacy Practices.

  • When you make a purchase, We may request information from you to facilitate the transaction and get you the products you requested. We may ask you to provide payment information, which may include payment card information (such as credit card number, type, and expiration date), vision insurance plan information, health insurance plan information, billing address, and shipping address. We do not store any payment card information.

  • "Health Information" is information that relates to your past and present health or vision conditions (including medications, ailments, and prescriptions) that is derived from your sharing of medical documents provided to our staff through electronic means or physically sharing them inside our office locations. Some Health Information may be subject to laws and regulations, including HIPAA. You represent that any Health Information that you disclose to us is your Health Information that you are authorized to disclose to us. "Personal Information" is information about you, including your first name, last name, and demographic information. Your Resolution Eyecare patient account may contain Personal Information and Health Information, and we will access such information when you communicate with us by phone, text, email, or in person at our office. Additionally, in order help an Eye Doctor determine your need for an eyewear prescription, we may collect the following information when you visit us for an exam:

    • your name, age, email address, username, or other Personal Information or Health Information contained in your Resolution Eyecare patient account

    • Health Information prepared by an Eye Doctor who provides you Services, such as medical records, prescriptions, treatment decisions, medical advice, examination notes, and any other information prepared by an Eye Doctor about your health or vision

    • billing information that you provide Us, such as credit card information

    • any other information that you submit to Us in connection with your office visit, or the Services, including information exchanged in emails, texts, chats, or calls between you and Resolution Eyecare.

  • When you contact Us, We do everything possible to make sure you have an exceptional patient care and shopping experience. If you contact Us in person, by phone (calling or texting), email, instant message (including Facebook Messenger), live chat, through social media or by some other means, We may keep a record of your contact information and the content of the communication for later reference. When We send you emails, We may track whether you open them to learn how to deliver a better customer experience and improve Our Services. We receive responses to any survey that you choose to complete for Us.

Information We collect from third parties. Third parties, including your Eye Doctor, may share your information with Us in order for Us to provide Services or complete your purchase. For example:


  • Some parts of Our Services can be linked to other accounts you have with Third Party Services, such as your social media or Google account (“Third Party Accounts”), or you may be able to register for an account on Our Services with your Third Party Account. If you connect a Third Party Account to Our Services or interact with Us through a Third Party Account, We may receive information about you, including your Third Party Account profile information and your photo, and your use of the Third Party Account (for example, if you select a Resolution Eyecare product to purchase through the account). If you mention Us through your Third Party Account, We may collect publicly available information and content related to your comment.

  • We may collect information about you from other third parties, including demographic information. We may combine information collected from other third parties with other information We collect about you.

Information We automatically collect. We record certain information and store it in log files when you interact with Our Services. This information may include device information, browser history, internet protocol (IP) address, URLs of referring/exit pages, and search terms. For example:

  • We may collect information from your mobile device(s).

    • In-store Wi-Fi. When you connect to Our in-store Wi-Fi from your mobile device, We receive information about you and your device, including your device’s MAC address, IP address, received signal strength indicator (RSSI), and technical details about your device such as its operating system, device type (including make and model), and technical capabilities. We will also receive information about how you use Our Wi-Fi network while you are connected, including the store location, the areas of the store you visit, the names and/or Internet addresses of the websites you visit and the applications you use, and how long you interact with such sites or applications. If your mobile device is configured to search for available Wi-Fi networks, We may receive information about your device even if you choose not to connect to Our Wi-Fi services.

  • Like most websites, Our Services may incorporate technology such as “pixel tags”, “web beacons”, and “cookies” that allow Us and Our service providers to collect information about your actions on Our Services. Our service providers may collect information about your online activities over time and across different online services. Cookies (not to be confused with the sugary morsels) are small files that web servers may place on your computer when you visit a website.

  • We may also collect information when you are visiting Our offices. Like most retailers, We have in-store video surveillance for security, fraud, and loss prevention purposes. In addition, We analyze videos to help Us understand customer behavior and retail traffic within Our physical spaces.

2. How We Use Your Information

We may use information We collect to operate Our business, including:

  • For Our everyday business purposes, such as providing Services and products, providing information you request and providing customer support

  • To communicate with Affiliates

  • To offer administrative, management, and other business services to Our commercial customers, such as Affiliates and some Independent Practices, including to confirm, reschedule, or provide other services related to your eye exam

  • To provide, personalize, and improve Our products and Our Services

  • To conduct internal research

  • To facilitate the sale and delivery of your purchases

  • To communicate with you, including via telephone, text, chat, or email in order, for example, to respond to your comments or questions and to send you updates about your order

  • To deliver content and marketing communications that We think may interest you, including ads or offers tailored to you based upon your browsing and usage history, both within these Services and on other websites and mobile applications

  • To understand your use of Our Services to help Us improve the customer experience

  • To provide you information, recommendations, and marketing materials about Our products and Services

  • To measure your pupillary distance and segment height for your prescription

  • If you apply for a job, to determine your eligibility for a position with us

  • To comply with the law, regulations, and other legal obligations

  • To properly verify your identity, prevent fraud and enhance security

  • To audit and provide reporting relating to particular transactions and interactions, including online interactions you may have with Us or others on Our behalf

  • To allow you to utilize features and personalized content within Our Services when you grant Us access to information from your device, including location-based services

  • For short-term, transient use including contextual customization of ads

  • To protect Our rights and the rights of others

  • For other purposes, as permitted by law or to which you consent

3. How Long We Keep Your Information

We will retain your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Policy, or for as long as we are legally required to retain it.

4. How We Share Your Information

If We share your information, We do so to support Our business, including with:

Affiliates and Service Providers. We’ve figured out ways to do a lot of things on Our own, but We haven’t quite figured out how to do all of it. We may share information with Our corporate entities and affiliates, service providers, data processors, third party contractors, payment processors, others who perform services for Us, such as:

  • order fulfillment

  • delivery services

  • payment processing

  • vision insurance claim processing

  • account registration

  • website-related services, such as web hosting

  • improvement of website-related services and features

  • maintenance services

  • marketing services

  • data analytics

Other Entities. We may share information as part of a merger, acquisition, or other sale or transfer of all or part of Our assets or business or with other entities as you have authorized or requested.

With Marketing, Analytics, and Advertising Partners. Some of Our third-party advertising partners use cookies and other technologies to collect information about your online activities on Our Services and across other online services in order to deliver more relevant advertising when you are using the Services or other websites. Our service providers may also collect information about your mobile device from other tracking technologies while you are near or in Our offices to help Us better understand Our customers and how they use Our Services. These services may include Google Analytics and traTechnology.

With Your Eye Doctor and Dispensing Optician. We may share your information with your Eye Doctor so that they may provide you services, to confirm the prescription information you provide us, or if you’ve asked Us to obtain your prescription information from your Eye Doctor. At your request, We may also share your information with a dispensing optician.

With Your Vision Insurance Carrier. We may share your information with your vision insurance carrier so they can process your claim and so that We receive payment.

Social Media. We may include widgets, toolbars, or icons from social media providers on Our Services that allow you to interact or share information with them, and these social media networks may collect information about your browsing on the pages of Our Services. Such collection may occur where the widgets, toolbars, or icons are visible, even when you do not click on or otherwise activate the widgets, toolbars, or icons. The privacy policy of the relevant social media network controls the collection, use, and disclosure of all information collected by that social media network.

To Protect Us and Others. We reserve the right to access, read, preserve, and disclose any information that We reasonably believe is necessary to comply with any applicable law, court order, subpoena, legal process, or enforceable governmental request; cooperate with law enforcement; enforce or apply this Privacy Policy, Our Terms of Use, and other agreements; detect, prevent, or otherwise address fraud, security or technical issues; or protect the rights, property, or safety of Resolution Eyecare, Our employees, Our users, or others.

The third parties that receive your information are required to treat your Personal Information in accordance with appropriate contractual and legal privacy and security requirements and laws to ensure they provide adequate protection over your information. For example, where applicable, Resolution Eyecare has contractual agreements in place, such as with its service providers, to ensure that they provide the same or equal protection of your information as stated here.

5. Your Choices

To opt out of our email marketing or to unsubscribe from our email newsletters, you can contact our customer service team using the information in the “CONTACT” section below, or you can click the “Unsubscribe” link at the bottom of each marketing message or newsletter. If you choose to opt out, you will continue to receive all email communications related to our transaction with you.

We may retain certain of your personal information, like order history and prescriptions in our systems for certain legal, security, and business records. 

Opting out or unsubscribing will not prevent you from receiving emails about orders or other transactions you make through Our Services or emails in response to a specific request from you, such as copies of your records or prescriptions. If you decide you don’t want to receive text messages from us, you can opt out by replying with “STOP”.

If you wish to limit the information available to Us through your Third Party Accounts, such as Google or social media, you should visit the privacy settings of your Third Party Accounts to learn about your options.

You can learn about how to opt out of receiving personalized website advertisements from Our advertising partners who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out sections on the websites of each of those organizations. Links to those sites are below. Note that because your election to opt out is managed through cookies, if you delete these cookies or use a different browser, you will have to make the same selection again.

If you want Us not to collect cookies, you may be able to set your web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your web browser once you leave a website.

If you do not want Google Analytics to collect and use information about your use of Our Services, then you can install an opt-out in your web browser. You also may opt out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings located at

If you do not want Adjust Technology to collect and use information about your use of Our Services, you can opt out at As of the effective date above, We do not respond to Do Not Track signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites.

If you choose to limit collection of your information in these ways, certain Service features may not function properly, or at all, and certain Services may not be available to you.

6. Security

We take the protection of your information very seriously. We take many security measures (physical, electronic, and procedural) to help keep your information safe. Unfortunately, We cannot guarantee complete security of any information.


7. Children’s Information

We are especially sensitive about children’s information. We do not knowingly collect information from individuals under the age of 18. If you are a parent or legal guardian of a minor, you may use Our Services on behalf of such minor children. We encourage parents and guardians to provide adequate protection measures to prevent minors from providing information unwillingly on the internet. If we are aware of any personal information relating to children that we have collected, we will take steps to securely remove it from our systems.

8. Contact Us

If you have any questions about viewing or updating your information, this Privacy Policy, or our privacy practices, please contact us at

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